speaking kit
SOCIAL INFLUENCER PORTFOLIO
Beth has an impressive social media following, which she takes advantage of as an influencer for brands including TED, Forbes Impact and numerous luxury travel brands. To further this part of her career, I put together a social influencer portfolio. This document showcases some of her sample brand partnerships, top Instagram and Twitter posts, and a variety of statistics to provide to brands she wishes to work with. Since it’s completion, she has been given a ton of new partnership opportunities, including the chance to speak at the Global Women in Leadership Economic Forum in Dubai.
DIGITAL STRATEGY
Beth was honored to speak at the Women’s in Leadership Economic Forum in November of 2018. Prior to her debut, I made a series of social media posts for her personal and business accounts, mimicking IWIL’s brand standards, to promote her attendance. As a result, ticket sales increased and the panelists she was scheduled to interview grew their social media following as well, in anticipation of the event.
PHOTO EDITING
Beth began her portrait photography while traveling as a journalist for outlets such as The Huffington Post and Forbes across more than 70 countries. She is passionate about truly connecting with the individuals she works with and began using her phone instead of her camera for her portraits to give a more intimate and less invasive way to interact with those not accustomed to being in front of a lens. As her brand strategist, I stylize her photos and bring them to a higher resolution using the Adobe Creative Cloud, so that she could showcase and distribute her work in the best way possible.
