The Ask:

Ram Trucks asked us to help launch their most ground-breaking vehicle to date - TRX.

The Challenge:

A global pandemic forced a half-point direction shift.

The solution:

An all-digital launch, leveraging the most robust integration between platforms in Ram’s history.

One plan spread across six platforms.

Ramtrucks.com

A dedicated teaser page, brand homepage takeover and a one-of-a-kind post-launch landing page.

Social Media

Pre-launch, launch and post-launch channel specific content plans for Facebook, Instagram, Twitter and YouTube. All driving to the live reveal and website.

CRM

Emails created to drive all hand-raisers towards site and social channels for launch and post-launch.

OLA

Drove fans to site through TRX-related pages to raise launch awareness.

“Live” reveal

A prerecorded reveal video was displayed across site, Facebook, Instagram and YouTube.

Media

A robust plan focused on getting as many fans as possible to view the launch video and onto the website.

The Shoot

With six weeks until launch, and six platforms in desperate need of assets, Ram sent the first two trucks off the line to Utah for an epic shoot.

Pre-Reveal

Two weeks prior to the live reveal, Ram Truck’s social channels began a teaser campaign driving traffic to site.

Reveal

When the truck launched, Ram’s shared platform-specific exclusive social content across Instagram, Twitter, and Facebook.